Read the Puritau Case Study
About the company
Puritau Ltd is a family run company that has been passionately involved in the agriculture sector in Papua New Guinea (PNG) since 1987 and exporting vanilla beans for 10 years. The business operates from Brisbane Australia, with farms in PNG distributing its natural vanilla products under the brand name La Laura. Puritau currently employs 11 people.
The business sells PNG grown spices to major supermarkets in Port Moresby and exports small quantities of Vanilla Beans and Pure Vanilla Extract to Australia, US, Taiwan, Japan and some European countries.
Puritau now sells its Vanilla Beans and Vanilla Extracts online from Brisbane (Australia) and the strong demand for its vanilla has required Puritau to contract various farmers around PNG to help supplement output from its farm. Over the years Puritau has been travelling around the country working with various government agri agencies and interest groups in developing their vanilla and spice farms, providing free technical support. The company is responsible in marketing PNG grown spices, developing farms and providing income directly to village farmers.
Total grant funding approved: ECF A$170,000
About the project
ECF support will enable Puritau to establish a Solvent Extraction facility at Puritau’s site in Port Moresby to produce pure vanilla extract, vanilla oleoresin and other spices. This facility, the first of its kind in PNG, will provide a larger and more reliable market for farmers in remote areas of the country. This project is geared towards opening market accessibility for remote farmers who for many years have found selling their produce an impossible task.
The project will also support the attainment of international quality standard certification. This will lead to greater export opportunities and at the same time compete in the essential oil market globally.
Result December 2012